Goody Goody Liquors soon will offer online and mobile delivery service to customers in several parts of Dallas.
The company has partnered with Boston-basedDrizly to begin the service, which will bring orders to customers' doors in less than an hour. Service, which begins June 11, initially will be available in downtown Dallas, West End, Deep Ellum, Oak Lawn, Uptown, Knox/Henderson, Highland Park, University Park, Lower Greenville, Preston Hollow and Lake Highlands.
“We’re trying to keep up with the times and provide customers with the services they want,” said Armando Gonzalez, Goody Goody’s marketing manager, adding that the request on-demand services are on the rise. “It seems like a fantastic opportunity for us to branch out into a new vehicle of revenue.”
The Dallas-based liquor company initially will be delivering from its Oak Lawn and Greenville stores but could expand the app to include more stores and more delivery areas based on demand, Gonzalez said. Customers pay for the product at its in-store rate, plus a $5 delivery service charge. The minimum purchase price for delivery is $20. As part of the launch, Drizly is offering free delivery for all orders through June 25 with the promotion code HELLODALLAS.
Dallas is the second market in Texas and 15th in the nation to offer Drizly. The app moved into Austin about eight months ago.
“We look for places where apps are succeeding and highly densely populated areas,” said Bryan Goodwin, Drizly’s vice president of retail partnerships. “It (Dallas) was a pretty logical next step for us, and we’re very excited about it.”
Goody Goody will pay Drizly through a tiered payment process based on the number of sales they close through the app. So Drizly only makes money if Goody Goody is making money.
“There really is no harm financially for us in any way shape or form,” Gonzalez said, adding that Goody Goody hasn’t laid out any expectations for the app service. “If we were to design our own app, there’d be a development cost, time for setup, etc. That, of course, would be a huge blow for us.”
Goody Goody expects to use Drizly to compete with similar apps that have made their way into the Dallas market. After all, Goody Goody chose Drizly out of a pool of candidates that had approached the company pitching a similar service. None of them were locally based.
Beyond the fact that Drizly does not include surge pricing, Goody Goody considers Drizly as an extension of its in-store service as Goody Goody employees will make all deliveries.
Drizly, which was founded in 2012, said the biggest challenge will be getting the word out.
“Once people try the service, understand and appreciate it, then people will continue to come back,” Goodwin said. “We don’t anticipate Dallas will be any different.”
Danielle Abril/ Dallas Business Journal
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