Siegfried and Roy. Penn and Teller. Noonan and Sepkowitz.
Three great magic acts. Siegfried and Roy, now retired, were famous for their white tigers. Penn and Teller’s shtick is comedy and magic. Kyle Noonan and Josh Sepkowitz, the partners behind FreeRange Concepts, are growing famous in the restaurant industry for their magic—and disruptive—touch combining fun and really good food.
Noonan and Sepkowitz are the principals at Dallas-based FreeRange, a hospitality management company that was on track to rake in $20 million in 2015. The company is responsible for high profile eat-ertainment concepts The Rustic and Mutts Canine Cantina in Dallas, and Bowl & Barrel in Dallas, San Antonio, and, soon, Houston. Their newest venture, The General Public, an upscale gastropub, opened last summer in San Antonio. The “most elevated and sexy concept we’ve done … a good first-date place,” Noonan says of The General Public. Calling it very much a “Dallas concept,” FreeRange is in search of the right spot in Big D for GenPub.
The FreeRange leaders have very different skill sets and personality elements that bond for “great chemistry,” says Cityplace President Neal Sleeper, a developer who’s worked with FreeRange on The Rustic, its restaurant and live music venue, and Mutts restaurant and dog park. Additionally, Noonan and Sepkowitz are “very trusting of each other” and work well together, Sleeper observes.
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By Dotty Griffith for D Magazine
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